what are some advertising techniques?

Question

i need all the common techniques and information about it.

Answer 1

Hi Sam,



As a marketer I have learned several very important techniques that you should always incorporate into your advertising to ensure you produce results. I have identified several of them for you to read over.



Write you advertisements targeting one person at a time.

Every ad you run is read by one person at a time. Each sales letter you mail is read by one person at a time. In each telephone call you talk to just one person at a time. With this in mind, you should compose your ad copy as though you are talking to that one individual and not a mass of people. Talk directly to your prospect; make them feel that you are interested in them alone, and no one else. Embellish the benefits that they will receive. Use the word “you” liberally to personalize the message. Show them that you care about them as an individual and are looking out for their well being. This is very important.



Demand measurable results from every ad you run.

Don’t fall into the common trap most business use – that of running an ad that basically says “here we are – use our service – we’re great.” Demand more from your ads. Put a direct response vehicle in every one to monitor results. This means that you ask the prospect or customer to DO something – bring a coupon into your store, call for a free informational report, or mail in a request. By doing this, you can track what response came from which ad, letter, or flyer. This critical measurement will show you which ones work the best, and which ones need improvement.



Educate your customer.

Very few ads, sales letters, and other forms of promotions take the time to educate the customer. Take a look yourself. Look at the plethora of ads which say little or nothing about the benefits or reasons to choose their business. It is not enough to just give the features of your product or services – you must give the ultimate benefits a customer can get from using your product or services. Ask yourself the question “So what?” and “What’s in it for me” when you analyze your own advertisements. Explain exactly what your offer is and how it will produce benefits to your customers.



Diversify your advertising

I’m sure your familiar with the saying “Don’t put all your eggs in one basket.” This couldn’t be more true with advertising, as it’s far too risky to depend upon only one or two marketing methods. If they should fail, you could lose your shirt. If they’re successful and you’re satisfied, you will never learn what other methods could work better. Most business owners rely on a yellow page ad and the odd newspaper or radio advertisement. A much wiser approach is to spread your efforts around to have many factors working for you at the same time. Should one fall down, chances are that another one will pick up the slack. The key is to implement additional cost effective methods to bring in more prospects, sell more to your existing customers, and keep your customers coming back for more.



Don’t stop doing what works.

A common mistake many business owners make is to stop using an ad, a flier, a sales letter, or other promotional method because they get tired of it. There simply is no reason to do this. The average business owner will tire of promotions long before the public will. The bottom line is, if it produces satisfactory results, don’t stop doing it. The best approach is to test and adjust the method until you have found a combination of headings, guarantees, colors, pictures, etc, that produces the greatest results.



Determine exactly who your ideal customer or client is.

You must determine what type of person your ideal customer or client is. Where do they live? In a house or an apartment? Where do they shop? To what organizations do they belong to? Church affiliations? To which magazines and newspapers do they tend to subscribe? Establish a “profile” of this ideal customer or client. Once you have determined the profile, look for places you can advertise to reach as many as possible. Examine who may already be selling to them. Pose to those businesses joint ventures in which you can access their mailing lists. Endorsements and joint ventures are such powerful strategies to grow your business because you access people who already have a pre-disposition to be very interested in your product. Don’t ignore the vast possibilities of these two strategies.



I hope these ideas were of help. If you want to read more marketing and advertising techniques and tips, http://www.strategicedge.ca has many other ideas for you to learn about.

Answer 2

What Are Some Advertising Techniques

Answer 3

1. Word Magic - What we think of a product often depends on what it is called. For instance, a toothpaste called "gleam" will certainly be more popular than a toothpaste called "Glumer's". In advertising, word magic works two ways. First, the product advertised is made to sound exciting.



2. Transfer. To transfer something means to move it from one place to another. When we look at an ad, we often transfer our feelings and ideas from one thing to another. For instance, a certain cigarette ad a young couple, trees, rocks, and a water. The reader has good feelings about all of these things, and he can't help transferring his feelings to the cigarette itself.



3.Testimonial. Sometimes a famous person is paid by an advertiser to say he uses and likes a certain product. This is called a testimonial. Some baseball players make thousands of dollars from testimonials, as do many movie and TV stars.



4. Plain Folks. Abraham Lincoln once said that our government was "of the people, by the people, and for the people." Many advertisers say this about their products, too. They say that their products are the choice of the ordinary people of America. They show pictures of their products being used and enjoyed by plain folks" just like us. Sometimes they even print short letters of praise from unknown people living in small towns.



5. Snob Appeal. This method is the opposite of "plain folks." The advertiser tells us to buy his product because the common people do not use it. Only a special few have the "good judgment" to buy this product and if we want o be counted among the special few, we'll just have to buy it. In this way, we can prove to all that we are in some way better than the average person.



6. Bang Wagon. To "climb on the band wagon" means to do what everyone else is doing. In advertising, we are often told to buy a product because everyone else is buying it. This method is often used for new products and improvements in old products. We are told that a new movie is "the motion picture all American is talking about".



7. Direct Order. This is perhaps the oldest and simplest method of advertising. The product is shown, and people are told to buy it: "Buy U.S. Savings Bonds" says one ad.



8. Bargain Price. Most ads do not mention exact prices. It is hard to make people like prices they already think are too high. When prices are included in ads, they are usually said to be low." This may or may not be true. One store's bargain price on a vitamin pill may be higher than what another store charges every day of the year. another store's "low, low" price on a radio may not include the batteries and case, on which prices may have been raised. Still another store's "reduced" price on a tire may not include all the "extras" that a garage down the street provides free of charge.



9. Jokes. Almost everybody enjoys jokes, and many people remember them. If the joke is tied up with the product, many people will remember the product too-which is just what the advertiser wants.

10. Facts and Figures. Some advertising works on our minds as well as on our feelings. The advertiser uses facts and figures to show why his product is the one we should buy.