Press kit for florist?

Question

I have searched and all I can find is press kit info on bands. I am a wedding florist and would like to make a press kit for newspapers and magazines. Would I make them different from each other? But what in the world should I put in it? I really don't know anything about it. Thanks you, who ever helps me the most gets the points.

Answer 1

Press kits are a little passe these days. They're designed to provide information for journalists (not really for the general public). But journalists won't be interested in your press kit unless you've got a really newsworthy story. Read the publications that you are trying to target to determine what kinds of stories they cover. Focus on local community newspapers to start. Magazines that cover weddings have lead times of several months to a year. You'd have a real job ahead of you trying to get a story in one of those.



If you want to do this, hire a publicist to create one for you, or research how to do it. There is a right way and a wrong way to write press releases and create press kits. The last thing you want to do is irritate your local press with self-promotional releases and press kits. They will go right in the circular file!



You can create an online press kit on your website. You'll want to include background information about your business (a backgrounder) which simply describes where you're located, how long you've been in business, number of employees, what services you provide, any awards you have won, any professional organizations to which you belong, and the name of the owner. If you have donated items or provided volunteer hours to the charity (not you, personally, but your business), you can also include that.



High resolution photographs are often in demand. But ask before you send them. You can include them on your website or Flickr page.



Again, you would only issue a press release for something really newsworthy and different. Can you think of wedding articles that just haven't been covered before? What are the trends in wedding floral design? If you're going for feature articles or human interest stories, try sending those in July and August when news is slow.



There are loads of ways you can promote a wedding floral business more effectively. Think creative partnerships, and opt-in e-mail, or even a blog! If you become involved with your local business community and chamber of commerce, you'll probably pick up lots of tips, too. Good luck.

Answer 2

A press kit is advertising for something. Customized the kit to your needs and clientelle that you target. Write up a short (brief) outline of your business, medium length one and a full page.



If you are looking to hand out, have printer make a folder, nice heavy lam paper, nice business cards and then out some pictures of the flowers, centerpieces, decorations yu have done in to it.



Yes, they are somewhat different as you are targeting differnt markets,



Example.....in newspaper like new businesses heading (usually done once week)



Shavon Florist recenty opened at their new location on 123 anystreet, in anytown, usa. Shavon Florist is Owned and operated by so and so who has xxxxx experience in the floral industry and has superior training from xxxxxx school. So and so a wedding floral and decoration specialist. If you are planning your wedding, be it a small intimate affair or a large, lavish wedding, or somewhere in between, so and so at Shavon Florist can assist you in make your wedding a memorable moment with timeless flowers. Call (XXX)888-8888 for an appointment or stop by today to discuss your wedding floral and decoration needs. Open Dates and times.



for the medium and long one, fill in with more information in more detail.



For magazines, I would suggest you advise them to cal or stop by for a floral planning kit. You can also then out papers with info on differnt flowers, options, accessories, etc.

Answer 3

Hey!/...the best way to advertise your services without spending any money at all is TheLocalIndex.com...you post up images of your service, the products your provide, you as a business owner...whatever you'd like to reach a client base from local people interested in your services. the best thing of all is that big companies like flowers.com arent allowed on the site, so small incredible businesses can showcase their services worry free...I know its bazaar but it includes unlimited access and allows you to do things that sites like craigslist disable! Think about it, how many ppl who go on craigslist seek floral work! other options are CitySearch, Yahoo Local and stuff, but you have to pay for everything and you have limited access to a great profile!



also posting images are a great idea, even if they are just images from Google!



Good Luck creating ure profile!