Do you know of a resource that compares different advertising methods?

Question

I work for a nonprofit soccer company and we are wanting to raise the awareness of our organization. I am looking for a resource that shows a comparison of different advertising methods. It would compare costs, time, benefits, etc. for direct mail, billboard, magazine ad, newspaper ad, website ad, door-to-door leaflet drop, etc.
Thanks

Answer 1

Hi There,



Congratulations for thinking ahead before applying a quick fix to your apparent awareness problem. Many great products failed to be proitable because they are spending too much in the wrong media to reach their users.



A great advertising or marketing needs to start somewhere. The right place to start before even thinking what to say and where to say it is to look at your product proposition. People in the industry call it USP ( Unique Selling Proposition). Analyse your product. Identify who would want it and why they need to want it. Be honest and identify the killer reason to make people want. Do not fall into the common trap of "my product has everything better" as usually it is not the case.



Then analyse the "who" element and what makes the decision to buy. Sometimes it is not the end user that makes the purchase decision.



Now you have identify who wants it and why they need to want it you can safely select your media.



It is most important to indentify what is most cost effective instead which is the cheaper one. How cost effective is measured by numbers of people IN YOUR WHO list that reads or it reaches( you can get it from the media audit for printed media like newspaper or estimates rom the publisher), how much you pay for it (production cost and distribution cost)and how many will respond to the ad(your creativity in ensuring that more people in your list to respond) . Average out with various media.



I wish i can do a better job for you but since I have no idea where you are and what you local cost is, I wish you the best with advise that you seek professional ad company to work out the media. Get freelancers that have strong local marketing knowledge to save cost. You may even speak to some big agencies to do it as a pro-bono and sponsor since you belong to a non profit Organisation.



All the best

Answer 2

I would also check out the Direct Marketing Association's website. What works in advertising will differ in every business, obviously what works for McDonalds may not work for Qualcomm. If you are looking for comparison's on response rates, every year the Direct Marketing Association puts out reports (I believe the most recent is 2005, it takes time to compile the results). These reports are not free or even cheap, but depending on how you want to use them, they can provide some good information. http://www.the-dma.org/cgi2/htsearch?config=the-dmahtdigwhole&restrict=&method=and&words=2005+dma+report

Answer 3

Yes I know of a resource that teaches you different techniques to advertise. Go here first http://MsSuccess.MentoringforFree.com then I'll get you the call in number to listen to the free training call. All of this is free.

Answer 4

Go to some good coaching institute.