what is CUSTOMER RELATIONSHIP MANAGEMENT? IS IT A STRATEGY OR A SYSTEM/PROGRAM?

Question

I am researching about THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION to "certain automotive retailers"....Just need to conclude to myself wether CRM is like a strategy or is it a program in a computer... PLEASE HELP

Answer 1

Today CRM is a business strategy. Professional and proper maintenance of your client database is essential to customer retention. The CRM software employed by businesses is the tool used to effectively implement said strategy. The term has become interchangeable between strategy and software. Hope that helps

Answer 2

Customer Relationship is important for every organisation So everyone is going with CRM CRM Software which manages sales and marketing process of the company and maintains long term customer relations.

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Answer 3

Customer relationship management (CRM) refers to methodologies, software and Internet capabilities that allow companies to manage their relationships with current and potential customers. Companies often use CRM software applications to organize, automate and synchronize sales, marketing, customer service, and technical support.