anonymous
2010-09-29 14:26:58 UTC
Before opening six Torrid plus-size-only retail stores that cater to women aged 15-30, a great deal of information was gathered to determine what types of items should be carried, the image of the store, its advertising, etc. Which of the following is an example of an open-ended question that might have been asked?
a. Do you wear a size 14 or larger dress?
b. How old are you?
c. Would you shop at a store that only sold plus-size clothing?
d. What is your self-image?
e. Do you think the stores should use bright- or subtle-colored fixtures?
Question 2
Several years ago, SwissAir made some unwise investments to pay for a planned expansion. As a result, the company had to make some cost-cutting moves that alienated its customers. Eventually the company declared bankruptcy, regrouped and found itself able to resume business. Its board of directors recently announced that the company would resume flying if it could prove that the airlines could regain at least 75 percent of its lost customers. It decided to allot $50,000 to determine the probability that its former customers would fly on the airline again and what methods requiring little or no money could be used to increase that probability. This description represents which stage in the marketing research approach?
a. Define the problem
b. Develop the research plan
c. Collect relevant information
d. Develop findings
e. Take marketing actions
Question 3
A small retailer wanted to know whether people preferred additional morning or evening hours of operation. To collect the data the owner stood outside the shop and stopped the first 25 people who walked by. This is an example of
a. Nonprobability sampling
b. Probability sampling
c. Extrapolation
d. Statistical inference
e. Criteria sampling
Question 4
As marketing vice president of Health Care Services, Inc., you are in charge of developing an experiment to test the hypothesis that increasing the number of salespeople assigned to a territory will increase sales of health care services in the territory. Which experiment will do this best?
a. Manipulating the independent variable of sales and assessing the impact by measuring the dependent variable of satisfied customers of health services
b. Manipulating the independent variable of salespeople assigned to a territory and assessing the impact by measuring the dependent variable of sales of health services
c. Manipulating the independent variable of sales and assessing the impact by measuring the dependent variable of sales people of health services
d. Manipulating the independent variables of sales and salespeople and assessing the impact by measuring the dependent variable of satisfied customers of health services
e. Manipulating the independent variable of satisfied health service customers and assessing the impact by measuring the dependent variable of salespeople assigned
Question 5
According to research conducted by Canadian cultural anthropologists, Canadians place a high importance on personal relationships. This leads them to be extremely reluctant to buy through an impersonal medium like a telephone. For an insurance company that was hoping to sell insurance through telemarketers, this research would be an example of
a. An objective
b. External secondary data
c. An assumption
d. Internal data
e. A dependent variable
Question 6
When Marine Midland Bank sent market researchers with surveys door-to-door in the neighborhoods of their branch banks to ask people with savings accounts why they did not also have checking accounts and credit cards with Marine Midland, they were gathering __________ data.
a. Questionnaire
b. Secondary
c. Intercept
d. Observational
e. Nonprobability
Question 7
Best Western International, Inc., a national hotel chain, paid couples to videotape themselves as they spent three to seven days on a cross-country trip. From this, Best Western found that women usually decide when to pull off the road and where to stay. These couples were encountering the hotel rooms in a "natural use environment" and so providing __________ research to Best Western.
a. Secondary
b. Developmental
c. Alternative
d. Ethnographic
e. Comprehension
Question 8
A publishing company sponsors an informal one-time-only session with seven college instructors who use a given text. The instructors meet with a moderator who asks their opinions about the textbook, its study guide and the product's competition. This is an example of a(n)
a. Jury of executive opinion
b. Consumer panel
c. Focus group
d. Research experiment
e. In-depth interview
Lets see how many you can get correct. Just give me the Question # and the corresponding answer choice.
Thanks!