Target market for your offering is High Net Worth Women or Working Women. You will have to search means for targeting these women in your local area. You will need to come up with a marketing strategy to attract this segment. If you see generic buyer behaviour of this target segment - these are individuals who
1. are brand conscious
2. will look for "genuineness" and
3. will pay up once the value is proven (like a good, genuine brand from US available at a reasonable rate in india - because it is discretionary purchase - not a basic need like atta or rice)
You can reach this segment with a message along the above propositions by
1. e - campaigns : Draw out an emarketing campaign with subscription
2. Campaign at beauty parlours (cross sell)
3. campaign in front of IT corridors - specially for deodorants - 30% of workers are women with high disposable income
Most of all, be cool, smile and enjoy - otherwise you will not be able to conver the sale after all this hard work. Don't be desperate like most of my fellow Indians who are born in the Hindu Growth Rate regime, who haven't seen enough resources around them when they were growing up and are in a in a permangent, blind rat race syndrome whether they need something or not.
All the best with your venture