The cost are numerous and do have variances are determined with identifying how your business needs to operate online. The first step is to decide what the purpose of the website is.
A) For brand recognition/company namesake online.
B) To produce income from online sales.
Brand recognition websites are usually graphic rich domains of 5 to 10 web pages only. These information web sites are quickly designed and are relatively inexpensive depending on the detail of graphics required. Estimate $60 per web page should get you close.
A web site that will produce revenue from online sales requires much more precision in development than simple graphics and domain name. The entire spectrum of online marketing is won and lost in the selection of domain name, web page design and development, and the structure of all elements of hosting company, merchant account, gateway provider, and keyword marketing. At best, an estimate can be provided after a 10 to 20 minute interview (what are the company's requirements?). A sloppy estimate could hardly be provided at all. A range of $1,200 to $120,000 could be considered. Give me a call for a more accurate quote is the best advice.
Of perhaps even more importance for the revenue producing web site than determining the costs of production is, what will determine the ROI breakeven and how fast will the web site become profitable. A web designer that is not fully committed to the profitability of the web site development is not what a business should be looking for. In addition to cost of site development:
How will the web site best be marketed?
How is the web site designed to facilitate advertising and sales?
What methods are used to ensure the web site complies with all Search Engine and Directory requirements?
How will the hosting company prevent competitors from gaining access to proprietary information and customer data?
What elements can the design include to facilitate future sales and repeat business?