Interestingly enough, when first getting an idea to start your business or even when you have a desire to start a business, at some point the thought of having your own business card comes across your mind.
Many times your first thought may surround what you want the business card to look like and who can do it for you and how much it will cost but you can easily overlook an important aspect of business cards that most business owners miss.
Of course, you want a really nice looking business card, but how many times have you seen a dynamic looking business card from a person that doesn't do much business or seems they should be more popular than what they already are just because of how well put together their print marketing materials are? So, in essence, if a business card is only about "image" and information presentation only, then more people would receive greater results from their business cards, leading to greater profits.
So you have to keep in mind that today's society is a visual culture, therefore, yes, your professional business image is very important. However, it is not the only important element. Your professional business image may attract potential customers, but you will essentially need more than image to make most of your potential clients become customers and remain your customer. You need to promote the client benefits of your business and you can do this with your business card.
Let me ask you, what is it about your business that will cause potential customers to become actual customers? How do they discover this benefit about your business? Do you list these benefits on a website, on a brochure or on a postcard? Most often, these are the materials in which you have listed business benefits but you handout more business cards than website addresses, brochures or postcards.
Therefore, you should have a business benefit listed on your business card!
Now still, you may get great compliments about the way your business card looks, but without the added element of showing the "benefit" of customers using your products and services, you will have just a mediocre business card that will pull in little or no results.
So in the end, you want to include both: a professional business image to "draw" your potential customers to your business and essential benefits to convince your potential customers to become actual customers. With this winning combo, you are sure to get a more effective response from your potential customers using your business card.